Q1 2025 Performance of Top Personal Finance Apps in Bulgaria

In the first quarter of 2025, the personal finance app landscape in Bulgaria demonstrated varied performance across the top applications. This analysis, sourced from Sensor Tower, provides insights into the trends observed in weekly downloads, revenue, and active users.

Monefy: Money Tracker from Reflective Technologies ApS saw a fluctuating revenue, peaking at approximately $428 in the week of January 20, before experiencing a decline towards the end of the quarter. Weekly downloads remained relatively stable, with a high of 270 in the final week of March. Active users hovered around 1.2K, with minor dips and rises throughout the period.

Wallet - Daily Budget & Profit by BudgetBakers s.r.o. exhibited a significant spike in revenue, reaching $283 in late February, followed by a gradual decrease. Downloads were consistently maintained, peaking at 282 in late January. Active users showed stability, with numbers consistently around the 1.3K mark.

Spendee Budget App & Planner from Cleevio s.r.o. experienced a revenue surge in early February, hitting $287, before tapering off. Downloads saw a notable increase in late January with 372 downloads. Active users showed fluctuations, with a peak of 1.5K in late January.

YNAB (You Need A Budget LLC) demonstrated a steady rise in revenue, culminating in $314 by the end of March. Downloads were relatively low but stable, with a slight peak at 73 in early March. Active users maintained a consistent presence, around 200.

Finally, Splitwise by Splitwise, Inc. showed steady revenue growth, peaking at $73 in early March. Downloads remained fairly constant, with a slight increase towards the end of the quarter. Active users spiked to over 8K in late February before settling around 4.3K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.